Here’s a summary listing of our Top 10 Sales Messaging Problems. They are common and they are the fault of salespeople, sales management, marketing and sales departments. They need not… read more →
In traveling to Asia Pacific, Europe and throughout North America, we work with sales teams with various approaches to effective sales messaging. Some teams use extensive but tired scripts to… read more →
Enterprise customers do not necessarily buy today because of the company and brand impact. Only 19% claim this to be the main reason for their purchase. Another 19% claim it’s… read more →