In traveling to Asia Pacific, Europe and throughout North America, we work with sales teams with various approaches to effective sales messaging. Some teams use extensive but tired scripts to… read more →
Enterprise customers do not necessarily buy today because of the company and brand impact. Only 19% claim this to be the main reason for their purchase. Another 19% claim it’s… read more →
Here we go again. Assuming a calendar fiscal year, it’s a new season, a new quarter. 2012 numbers have long been finalized. Recognition and achievement awards have almost all been… read more →