Craig Olson Joins MXL Partners

Mountain View, CA - Februrary 1, 2006 MXL Partners has announced that Craig Olson, a longtime Silicon Valley marketing executive, has joined MXL Partners’ technology sales and marketing consulting team. Based in the bay area, Mr. Olson will conduct marketing consulting services that expand MXL’s strong traditional coverage in sales process consulting and sales training.

"We're very pleased to add such an experienced marketing executive like Craig to the MXL team. Craig is well versed in all aspects of marketing, including corporate marketing communications, market analysis and marketing strategy, corporate strategy, product marketing and pricing models. His professional knowledge, experience and integrity make him an effective marketing consultant and advocate for our clients. The services he brings to MXL Partners allow us to continue to provide leading-edge best-practices to the sales and now marketing sides of organizations," says Mike Griego, president/founder of MXL Partners. "He's a great addition to our team."

Craig Olson has over 20 years of professional marketing and consulting experience with large and small high-technology firms. He has been VP of Marketing for several startups in enterprise software and services such as ZANTAZ, diCarta, Evoke Software, Junglee and BayStone Software. He started his marketing career with Silicon Graphics and Auspex Systems. Craig has a BS/EE degree from Stanford University, an MS/EE from MIT and an MBA from Stanford University.

"I'm excited about joining MXL Partners here in the bay area. I particularly resonate with MXL’s commitment to effectively align marketing and sales organizations with unified processes and practices," says Craig. "I'm looking forward to leveraging my years of experience with that of the MXL team." To contact Craig or for further information call 650-922-1418 or send email to craig @ mxlpartners.

About MXL Partners

MXL Partners provides high-impact sales consulting, sales advisory services and sales training programs for executive management and sales teams. Utilizing dynamic and proven best-practices grounded in 30 years of sales methodology evolution and research, MXL Partners emphasizes efficient, scalable processes and practical, proven tools that enhance and sharpen professional selling skills and management practices.

MXL Partners
Email: info @ mxlpartners
Phone: 650-279-3467